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Meet Ivan – Branding Specialist from Croatia

Designer Stories Freelance

We’d like to warmly welcome our newest Star Designer from Croatia! Please meet Ivan!

Our journey into the world of the amazing designers continues with another talented professional from Europe. Croatia seems to be the place where many either find creativity or where the creativity finds them.   

“Creativity is nothing but a mind set free.”
Torrie T. Asai

This interview covers some of the most important aspects in a designer life from the basic whys to the more sophisticated hows.

Table of content

During the interview, we cover a lot of things but focus on Josiah’s:

1. Personal and professional life

Tell us about yourself

I’m Ivan, 25 years old – a youngster focused on building brand identities, living and working in Zagreb, Croatia. During the last few years, I’ve worked with some amazing clients, from individuals to the small and big companies. Besides the creative world, I love traveling, great food and having a great time with my family and girlfriend. And of course, football :)

Why did you want to become a designer?

Since high school, design captured my attention, and as I learned more about it, my passion for it grew stronger. From there, by freelancing, it only built to the point where I started my branding agency.

If you wouldn’t have become a designer, what profession would you have chosen?

Huh, interesting question. Possibly somewhere in the marketing or consulting industry.

How have you grown as a designer over the years?

By building my brand (-ing agency), not only I’ve grown as a designer, but rather as a person as well. It helped me a lot to accept the failure, build grit, expand my creativity and new way of thinking. And of course, grow my design and business skills. For me, it’s CANI – as Tony Robbins would say – constant and never-ending improvement.

Check out some of my work below or visit my store :-)

Where do you see yourself in 5 years?

As mentioned in the question above, working on myself, building my agency, but also, exploring some new ideas (possible businesses) and just enjoying the life itself :) And, possibly go on a ‘digital-nomad route’ for 6-12 months around the world.

2. The creative process

What is your creative process when making a logo?

Of course, there is a lot more to it, but I’ll keep it brief:

  • Initial discussion/call
  • Brand consulting and strategy
  • Define design brief
  • Research
  • Brainstorm ideas
  • Sketching concepts
  • Rendering
  • Presentation
  • Revisions
  • Delivery

Has your process changed over time?

Yes, it did. A lot. In the beginning, it was just quick work for a few bucks. I didn’t understand any of the branding psychology behind the shapes, colors, typography, etc. Now, after learning and experiencing a lot of that, I know how many hours and effort good identity require. And that’s what we do for our clients. We take each one of our clients and care about their business and identity as it was our own. And it is :)

Who are your biggest creative inspirations?

What’s your favorite brand and why?

McDonald’s. I’m not a huge fan or consumer of them, but man – you have to admire their consistency and strategy to keep them on top of the game all these years. And they are everywhere. I believe the statistics say that 99,5% of people in the world know their logo. Their packaging and all things are always updated to follow the trends and market. Just lovely work. For example – these ads from them are just a fantastic example of how good their marketing team is.

3. Beliefs about Branding

What does great branding mean to you?

When it conveys the right message from brand to the audience, and through work they do daily and through the whole visual system.

Do you think branding is more important today than 10 years ago?

I would say yes. Definitely a lot more exposure on social media and real life through various ads, banners, products, etc.

4. Working With NewGlue

What should clients think of before buying a ready-made logo?

They should have at least some sort of vision what their logo should look like. That way, they will know if it fits their brand personality, vision and message they want to convey. Then it will be a much easier decision for them to make when choosing the right logo for their brand.

How does NewGlue fit into your creative process?

NewGlue helps me sell the logos that I produced during my client briefings, but that didn’t get sold. It is very common that during the feedback process the client chooses to go down a different route stylistically, and with that being said – a lot of logo concepts remain unused/unsold. These could be a perfect fit for smaller companies that usually can’t afford to go through the typical client and designer feedback process.

Why did you choose to work with NewGlue compared to other design platforms?

Easy to work with (and communicate), good ‘referral’ fee and, in comparison to the other logo-selling sites, this one works.

Would you recommend NewGlue to other designers? If so, why?

For sure. It can be an excellent source for some passive income, and at the same time, you are helping smaller businesses that don’t have an adequate budget for the whole process of branding work.

Is there anything else you want to share with our readers?

Believe in yourself. Stay consistent, enjoy the process. You’ll reap the benefits later. And of course, enjoy the life – don’t get stuck in the negative vibe when things aren’t going as you imagined. Especially, when that moody client wants another revision from you ;)

Where can people learn more about you?

I have social media accounts, but I don’t use them. More about me can be found here:

NewGlue Store: https://newglue.com/logos/designers/angelus

Website: www.insigniada.com

LinkedIn – https://www.linkedin.com/in/andelovic 

Dribbble: Insigniada

Feel free to reach out anytime, with any theme you would like to discuss :)


Lucas Langen

by Lucas Langen

CMO & Co-Founder at NewGlue.

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